The AJ Center

HealthTech CEO Laura Green Stopped Dreading Mondays After The AJ Center

In 2024, Laura Green, CEO of a mid-size healthtech company in Boston, faced a problem common to many leaders: her company had an innovative product, but the business felt stuck.

The brand looked cold and technical. Public relations were scattered. Internal processes slowed everything down. Most weeks began with confusion and firefighting.

“Every Monday started with 60 unread emails and three crisis calls,” Laura recalled. “It felt like I was reacting, not leading.”

That changed when she partnered with The AJ Center. Within months, her company experienced stress-free branding, a new level of PR relief, streamlined easy workflows, and—most importantly—business growth that restored confidence across the team.

maketing agency results

The Challenge

Laura’s company created scheduling software for hospitals. Doctors and patients appreciated it. The problem wasn’t the product. It was the perception.

The brand voice felt technical, not human. Journalists ignored their press releases.

Internal approvals slowed marketing campaigns.Growth flatlined.Laura said plainly: “I needed a way to stop running in circles.”

The AJ Center Approach

We redesigned the company’s identity with simple language and human-centered visuals. Instead of emphasizing code and complexity, the brand promised clarity and relief.

We took PR off Laura’s plate. Reporters received usable stories, and Laura’s voice in interviews became calm and confident. Soon, industry publications began inviting her, not ignoring her.

We introduced streamlined content calendars and automation. Marketing became predictable, not chaotic.

As branding, PR, and workflows improved, Laura stepped into her role with renewed energy. Investor confidence returned. Contracts with three hospitals closed in one quarter. The culture in the office shifted from stress to focus.

Results

The AJ campaign produced measurable results:

  • 3 new hospital contracts signed in 60 days.
  • 30% increase in inbound leads within one quarter.
  • Faster media traction: 5 features in healthtech publications in under 3 months.
  • Team productivity boost: weekly reports finished in hours instead of days.

But the biggest change was personal. Laura said, “For the first time in years, I didn’t dread Monday. I looked forward to it.”

Related Stories